Kicks and Kisses

ICC Twenty 20 Tava is red hot and Google also want bake his breads on it. Recently Google announced easy score utility in search engine. If you search [Cricket] in Google then you will get updated cricket score of the currently running cricket match.

Google pulls this information from most popular websites like Cricbuzz , Cricinfo, Willow . The search result will be shown from the website which has latest scores.

Its good utility from the user experience point of view. It’s like online score card anytime anywhere. It’s very easy to access. One can find all important information on right top. One doesn’t need to go the data provider website until he is not interested in details. If given a task of “finding score” will be less time consuming on Google than Cricinfo.
User experience can become even better if Google provides refresh / auto update with scorecard. Because contextually updates are very important with cricket score.

These websites are working hard to collect second by second information for a match. Google is just pulling this information by its algorithm. I used to watch cricket scores on cricinfo earlier but now I prefer Google. So I think Google will eat a big piece of ad revenues in cricket world. Not sure if they have profit sharing on the ad revenues incurred to Google from these key words. These data are coming from these specific sites only. If there is no profit sharing then it can affect the cricket websites revenues.
Also there is internet traffic and marketing angle to this. I was not aware of willow website earlier but I have subscribed to willow now. Willow provides score on your mobile.