Kicks and Kisses

Intentionally, I never click advertisements. But some time I do by mistake. There will be many people doing such clicks by mistake every minute. I always try to close the popup/New window/ Tab as soon as I come to know that I have done it by mistake. For every click advertiser has to pay. I assume that there would be millions of waste clicks every day.

I don’t get anything out of this click nor the advertiser. For my mistake advertiser has to pay the money. This will be shared by ad publishing company and the publisher. Sometime I think that advertiser should pay only if the viewer stays for some time on the website. Even the payment can be mapped in proportion with time of stay on the website. There should be some tools to measure user’s activity on the advertiser’s websites. The payment could go to maximum, if the viewer makes any transactions. Amazon has somewhat similar Model. They only pay once the viewer purchase the books after landing to Amazon. They don’t pay by impression or click. This is more meaningful contextual advertising.

Ad publishing companies are eating part of this waste click money. This click=$ phenomena also motivates the website owners to get more and more clicks. There are number of misleading websites design with one goal of clicks only on ads.