Just back from the barber. While he was working on my hair, with massages in between, between bouts of sleep this thought came into mind. And this I have been seeing for around 2 years. Whenever they have to use the razor they’ll make you see that they are removing the old blade and throwing it in a container, which would have a pile of these used blades. The idea behind this is that they want the customer to know that he is using a brand new blade for him. So AIDS awareness has been good I think.
But what becomes a side effect is that each blade gets used only once.
Which means:

  • a blade doesn’t have to have a long life
  • and that it has to be the cheapest possible
  • So the market dynamics for the razor blade companies whose main customers where the barbers would have changed in the last 2-3 years.

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