Kicks and Kisses

One can find trendy people in small town or villages too. These people keep abreast themselves with latest fashion trends /gadgets / mobiles. These user segment watch television, read local newspapers and socialize. Keeping a costly, stylish mobile phone with them becomes a style statement among other people of the village. They might not know the handset model no but they have their own methods to tell which model they are referring to. TV ad reference is one method.

These users also have the buying power of such gadgets. When the crop season comes and they receive the money they will buy the new motor cycle, May be a Car, New TV, A direct to home television service etc. Local resellers keep this in mind and make collection of such product at that time.

I found an interesting example of how computer illiteracy leads to new small businesses. These trendy people use mobile phones but they are not competent enough to connect mobile phone from a PC and transfer music, video, ringtones, addressbooks etc. They also don’t know how to use Bluetooth but they use the handset which has Bluetooth.

To fill this gap some knowledgeable people who owns an electronic shop starts doing business of loading content in mobile phone. They would call / sell this as “Mobile downloading”. They will feed pirated music, video, Bollywood movies in their mobile phones. They would charge a small amount for this. One can find this small shop on road side.

The small shop owner will write this ad in front of his shop in the local language (मोबाइल डाऊंनलोडिंग ). The downloading term itself. Mobile owner has learned to associate this downloading term with mobile content feeding.

I have seen this user segment playing music / video in public place with a loud volume. When they were sitting on a tea joint or socializing with other people