Kicks and Kisses

Bollywood movie “Dev D” was released on February 6, 2009. It has become a prevailing fact that one can download any movie using various P2P download software like bittorrent, bitcommets. Recently one of my friend Jubin tried it. He found the Dev D torrent file on the Internet and next day he completed the download. However the torrent file was not containing Dev D movie. It was a fake torrent of DEV D. It was containing an old Bollywood movie called “Chal Chala Chal”.

Jubin was quite frustrated with the prank someone played. This might be a prank or a well thought strategy from the movie owners who wanted to stop piracy at some extent. The idea of fake torrent might have stop online piracy of this movie significantly.

All the torrent websites has this feature which allows users to leave comments/ opinion about a torrent. There are geeks who spends significant amount of time and energy helping other Netizen to decide whether one should download movie using this torrent or not. These opinions generally suggest the movie print quality, authenticity, number of seeds etc. Probably any digital media owner should employ couple of internet geeks who can upload fake content torrent and authenticate the same via posting positive comments about the same

These are just assumptions but competitors can leverage internet piracy to significantly decrease revenues of any new releases. How about a competitor creating   pirated content torrent along with supporting stuff like subtitles files in various language.    

PS: I watched the movie in theatre