April 13th, 2012
I love participating in design competitions. My participation enthusiasm increased when I won second prize for a Logo Design competition organized by National Institute of Technology Silchar Assam, India. In 2010, I participated in a social design competition organized by a Social Design Network, Design21. I chose “Poverty” as a theme and design a awareness campaign.
In the proposed framework, this campaign will compel end-users to spend time on various portals to perform activities such as playing an educative game, filling a survey, writing a paid blog, paid search, reviewing a product etc. On these portals, corporates would be invited to advertise/support and their advertising spend would be used to meet MDG’s goals.
The campaign serves the purpose in three ways: increase awareness by showing factual data about hunger; raise public concern by highlighting extreme consequences, and demonstrate the easiest way to contribute to social causes.
- Align them protect them
This ad highlights food imbalance and urges people to react.
- Poverty can regress human evolution
This ad shows the future of poor society descendants. Lack of food, shelter, home and education can regress human life to animal life.
- Feed them for a safer tomorrow
This ad underscores the fact that starvation can lead to crime and hence criminals.
- It’s your chance to save them
This ad urges one to feed hungry kids by just playing a simple computer game.
- Tag them, feed them
This ad urges one to do another simple task of tagging images. Companies like Google can join hands to eradicate poverty under their ‘Google’s Tag Image’ program.
- Your few key strokes can feed a hungry kid
This image expresses how your creative talents can turn into bread for a hungry kid